Fern LaHoud

About Me

I believe bottled lemon juice is a crime - I'm also a copywriter by trade.
I apply my passion and expertise in writing to create compelling content.
I have over six years of experience writing social media posts, blogs, newsletters, and web copy showcasing various clients' value propositions and brand identities within the hospitality, real estate, medical, health and wellness, software, and financial services sectors.

How I Work

Structure. Structure. Structure.

My working style can be described as structured.
Every client's needs are different; however, as a baseline, I believe in meeting deadlines and working closely with you to find a process that works for you effortlessly.
Ultimately, my goal is to make your life easier while offering top-tier copywriting and SEO services.

My Ethos

Authenticity is rooted in the power of words.

Words have power. They inspire actions and drive results. I create compelling stories that connect brands with customers.

My approach is meticulous, strategic, and purposeful.

With a side serving of honesty and creativity.

Get in Touch

Have you heard enough and want to get in touch to discuss your copywriting and SEO needs?

Either use the contact form or email me at echolahoud@gmail.com

I've written...

Trends Shaping Financial Services

Dive into how technology, personal touch, decentralization, sustainability, and inclusion reshape the finance industry. Discover the impact of embedded finance, open banking, DeFi, green finance, and better customer experiences.

A Love Letter to Africa

Africa is the home of soul food. Its cuisine can vary from north to south and east to west with one discerning factor - the flavor is at the forefront. Whether the recipe calls for the simplest ingredients or complex cooking methods, each spoonful is drenched with a labor of love. North Africa is no stranger to olive oil and has many recipes that call for its inclusion. At the same time, westernized kitchens further south ensure they keep their pantries well-stocked with this kitchen staple. Her

How to Make Pour Over Coffee | Vitacost Blog

Coffee making is an art. Anyone can swing by a coffee shop, restaurant or convenience store and easily pick up a cup. But making your own coffee at home results in a better-tasting (and less expensive!) cup. With more and more people working from home, DIY coffee has become increasingly popular. And though there are plenty of high-tech machines and systems designed to make coffee-making a breeze, brewing it the old fashioned way can be quite pleasurable – even meditative.

So, what is pour-over